PRSA's accreditation program offers a great combination of member benefits -- certified validation of your professional knowledge and recognition as a leader in your field. Successful completion of the process results in the prestigious APR (Accredited in Public Relations) designation, a symbol of your experience and competence.
PRSA members who have at least five years of paid, full-time experience in the professional practice of public relations or in the teaching or administration of public relations courses in an accredited college or university are eligible to receive lifetime certification.
For accreditation information, contact Lookout Chapter President Myra Ireland at (423) 751-7153 or mhireland@tva.gov.
The Lookout Chapter needs your help!We're developing a library to assist those preparing for their accreditation exams. We need the following books:
Advertising and
Public Relations Law by Roy Moore (1998)
The Associated Press Stylebook and Libel Manual
Effective Public Relations by Cutlip, Center and Broom (1999)
Campaign Strategies and Message Design by Mary Anne Moffitt (1999)
Primer of Public Relations Research by Don Stacks (2002)
Public Relations: Strategies and Tactics by Dennis Wilcox (2000)
Strategic Planning for Public Relations by Ronald Smith (2002)
The Handbook for Strategic Public Relations and Integrated Communications
by Clarke Caywood (1997)
The Practice of Public Relations by Fraser Seitel (2000)
This is PR: The Realities of Public Relations by Doug Newsom, et.al.
(2004)
If you would like to donate one of these books or other professional development materials, please contact Lookout Chapter President Myra Ireland at (423) 751-7153 or mhireland@tva.gov.
How to avoid embarrassing corrections
by:Joan Stewart
Summary: Almost everyone who has ever written a press release knows the feeling all too well. It’s that “Oh-no-I’ve-messedup” sense of panic when you suddenly realize that the press release you just sent to the media has a wrong phone
number or the wrong date for your client’s annual fund-raiser. Click here for the full text including tips to ensure accuracy for your news releases, and to avoid having to issue corrections.
Job Opportunities
Communication Writer - BlueCross BlueShield of Tennessee (6-16-08)
Marketing Manager - Environmental Communications - Shaw Industries Group, Inc. (5-20-08)